In the last few years the increase in video online has been staggering. Is this because businesses like the idea of having something to show on their site? Well I think not.
I recently read that online video is projected to increase by 700% in the next 3 years, and a staggering 90% of all internet traffic will be related to video! So in answer to the question, I think its because businesses are realising they need to be internet savvy and also adaptable to the changes in the way people purchase goods and services.
I also read that getting your website on the front page of Google is 53 times more likely with good video optimisation, visitors to a site are 85% more likely to purchase after viewing a video, 96% of online shoppers watch video and a third of online retailers prioritised adding video to their websites last year!
So its very important that once you have decided to have a video online that its produced in the correct way to gain the results you want. Nothing will turn your potential clients away quicker than a badly produced film that doesn’t engage with them, so make sure you get it right the first time, as online shoppers are a quick to change pages if they don’t like what they see!
