News Stories

In need of a remedy

The world cup is drawing nearer and MCL need a smart direct mail campaign to help them hire out their increased stocks of top quality 42" Plasma Screens. Our solution was to create a DM campaign focused on the common problems facing any firm in and around the World Cup, football fever! Or German measles in this case! The idea being that by getting firms to set up Plasma screens in their offices whilst the England World Cup matches are on, you could have less absenteeism during that period, and ultimately the small cost for the service would be outweighed by more production in the office.

May, 2006